.elementor-kit-7{--e-global-color-primary:#7B2DFF;--e-global-color-secondary:#54595F;--e-global-color-text:#040404;--e-global-color-accent:#0066FF;--e-global-typography-primary-font-family:"Siroka";--e-global-typography-primary-font-weight:400;--e-global-typography-secondary-font-family:"Typold";--e-global-typography-secondary-font-weight:600;--e-global-typography-text-font-family:"Typold";--e-global-typography-text-font-weight:400;--e-global-typography-accent-font-family:"Typold";--e-global-typography-accent-font-weight:400;background-color:#0C0D1B;font-family:"Typold", Sans-serif;font-weight:400;}.elementor-kit-7 button,.elementor-kit-7 input[type="button"],.elementor-kit-7 input[type="submit"],.elementor-kit-7 .elementor-button{background-color:transparent;font-family:"Siroka", Sans-serif;color:#FFFFFF;background-image:linear-gradient(180deg, #7B2DFF 0%, #0066FF 100%);}.elementor-kit-7 e-page-transition{background-color:#FFBC7D;}.elementor-kit-7 a{font-family:"Typold", Sans-serif;font-weight:400;}.elementor-kit-7 h1{font-family:"Siroka", Sans-serif;}.elementor-kit-7 h2{font-family:"Siroka", Sans-serif;font-weight:400;}.elementor-kit-7 h3{font-family:"Typold", Sans-serif;font-weight:400;}.elementor-kit-7 h4{font-family:"Typold", Sans-serif;font-weight:400;}.elementor-kit-7 h5{font-family:"Typold", Sans-serif;font-weight:400;}.elementor-kit-7 h6{font-family:"Typold", Sans-serif;font-weight:400;}.elementor-kit-7 button:hover,.elementor-kit-7 button:focus,.elementor-kit-7 input[type="button"]:hover,.elementor-kit-7 input[type="button"]:focus,.elementor-kit-7 input[type="submit"]:hover,.elementor-kit-7 input[type="submit"]:focus,.elementor-kit-7 .elementor-button:hover,.elementor-kit-7 .elementor-button:focus{color:#7B2DFF;border-style:solid;border-width:2px 2px 2px 2px;border-color:#7B2DFF;}.elementor-section.elementor-section-boxed > .elementor-container{max-width:1140px;}.e-con{--container-max-width:1140px;}.elementor-widget:not(:last-child){--kit-widget-spacing:20px;}.elementor-element{--widgets-spacing:20px 20px;--widgets-spacing-row:20px;--widgets-spacing-column:20px;}{}h1.entry-title{display:var(--page-title-display);}@media(max-width:1024px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:1024px;}.e-con{--container-max-width:1024px;}}@media(max-width:767px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:767px;}.e-con{--container-max-width:767px;}}
/* Start custom CSS */<!-- BINARIA · SECCIÓN 03: PROBLEMA
Widget autónomo: incluye HTML + CSS + JavaScript.
Pegá TODO el contenido en un widget HTML de Elementor. -->
<style>
@font-face{font-family:'Siroka';
  src:url('https://binariaestudio.com/wp-content/uploads/2026/08/SIROKA.woff') format('woff');
  font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Siroka';
  src:url('https://binariaestudio.com/wp-content/uploads/2026/08/SIROKA-SLANT.woff') format('woff');
  font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:'Typold';
  src:url('https://binariaestudio.com/wp-content/uploads/2026/08/The-Northern-Block-Ltd-Typold-Regular.woff') format('woff');
  font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Typold';
  src:url('https://binariaestudio.com/wp-content/uploads/2026/08/The-Northern-Block-Ltd-Typold-Italic.woff') format('woff');
  font-weight:400;font-style:italic;font-display:swap}
</style>
<style>
/* ============================================================
   TOKENS
   ============================================================ */
:root{
  --negro:#04050A;
  --negro-2:#0A0C15;
  --blanco:#EFF2F7;
  --gris:#8A93A6;
  --azul:#0066FF;
  --morado:#7B2DFF;

  --display:'Siroka',Impact,sans-serif;
  --body:'Typold',system-ui,-apple-system,sans-serif;

  --label-size:12px;
  --label-weight:400;
  --label-track:.15em;

  --max:1240px;
  --gut:clamp(20px,5vw,64px);
  --hair:rgba(255,255,255,.11);
  --r:20px;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--negro);color:var(--blanco);font-family:var(--body);
  font-size:17px;line-height:1.6;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
:focus-visible{outline:2px solid var(--azul);outline-offset:3px}

/* grano */


.wrap{max-width:var(--max);margin:0 auto;padding-inline:var(--gut)}

/* ---------- tipografía ---------- */
.eyebrow{font-family:var(--body);font-size:var(--label-size);font-weight:var(--label-weight);
  letter-spacing:var(--label-track);text-transform:uppercase;color:var(--azul);
  margin:0 0 22px;display:flex;align-items:center;gap:11px}
.eyebrow::before{content:'';width:26px;height:1px;background:var(--azul);flex:none}
h2.big{font-family:var(--display);font-weight:400;text-transform:uppercase;
  font-size:clamp(34px,6.2vw,84px);line-height:1.04;letter-spacing:0;margin:0 0 26px}
.turn{display:block;font-family:var(--body);font-style:italic;font-weight:400;
  text-transform:none;color:var(--azul);letter-spacing:-.01em;font-size:.72em;
  line-height:1.15;margin-top:.06em}
p.lead{font-size:clamp(16px,1.9vw,20px);color:#C4CBD8;max-width:60ch;margin:0 0 28px;line-height:1.6}

/* ---------- botones ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--body);
  font-size:13px;font-weight:var(--label-weight);letter-spacing:var(--label-track);
  text-transform:uppercase;padding:16px 28px;border:1px solid var(--azul);
  color:#fff;background:var(--azul);cursor:pointer;border-radius:999px;
  transition:transform .18s ease,box-shadow .18s ease}
.btn:hover{transform:translateY(-2px);box-shadow:0 8px 26px rgba(0,102,255,.45)}
.btn--ghost{background:transparent;color:var(--blanco);border-color:var(--hair)}
.btn--ghost:hover{border-color:var(--azul);color:var(--azul);box-shadow:none}
.btn--mor{background:var(--morado);border-color:var(--morado)}
.btn--mor:hover{box-shadow:0 8px 26px rgba(123,45,255,.45)}

/* ---------- ribbon ---------- */

.ribbon__track{display:flex;gap:44px;white-space:nowrap;padding:10px 0;animation:slide 30s linear infinite}

@keyframes slide{to{transform:translateX(-50%)}}

/* ---------- header ---------- */


.hd__in{display:flex;align-items:center;justify-content:space-between;gap:20px;height:72px}






@media(max-width:980px){.hd nav{display:none}}

/* ---------- hero ---------- */
.hero{--p:0;position:relative;min-height:100vh;min-height:100svh;display:grid;place-items:center;
  text-align:center;overflow:hidden;padding:70px 0 110px}
.hero__bg{position:absolute;inset:0;pointer-events:none;overflow:hidden}
.hero__bg::before{content:'';position:absolute;inset:0;
  background:radial-gradient(ellipse 70% 55% at 50% 60%,rgba(0,102,255,.28),transparent 68%)}
.ring{position:absolute;top:56%;left:50%;translate:-50% -50%;width:min(120vw,1080px);
  aspect-ratio:1;border-radius:50%;border:1px solid rgba(0,102,255,.14);
  transform:rotate(-14deg) scaleY(.30);opacity:calc(.3 + var(--p)*.7)}
.ring.b{width:min(86vw,760px);border-color:rgba(123,45,255,.16);transform:rotate(12deg) scaleY(.26)}
.orb-a,.orb-b{position:absolute;top:56%;left:50%;translate:-50% -50%;border-radius:50%;filter:blur(34px)}
.orb-a{width:clamp(200px,26vw,330px);aspect-ratio:1;opacity:.75;
  background:radial-gradient(circle at 38% 36%,var(--azul),#0033AA 70%,transparent 76%);
  transform:translateX(calc(-44vw + var(--p)*44vw))}
.orb-b{width:clamp(160px,20vw,255px);aspect-ratio:1;opacity:.7;
  background:radial-gradient(circle at 62% 40%,var(--morado),#4A0FB0 70%,transparent 76%);
  transform:translateX(calc(44vw - var(--p)*44vw))}
.hero__in{position:relative;z-index:2;max-width:1000px}
.hero h1{font-family:var(--display);font-weight:400;text-transform:uppercase;
  font-size:clamp(38px,8vw,104px);line-height:1.02;letter-spacing:0;margin:0 0 10px}
.hero .turn{font-size:clamp(24px,4.4vw,48px);margin:0 0 28px}
.hero p.sub{color:#B8C0D0;max-width:56ch;margin:0 auto 36px;font-size:clamp(16px,1.8vw,19px)}
.hero__cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.cue{position:absolute;bottom:30px;left:50%;translate:-50% 0;z-index:2;font-family:var(--body);
  font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--gris)}
.cue::after{content:'';display:block;width:1px;height:32px;margin:12px auto 0;
  background:linear-gradient(var(--azul),transparent);animation:cue 1.9s ease-in-out infinite}
@keyframes cue{0%,100%{opacity:.25}50%{opacity:1}}

.s{padding:clamp(70px,9.5vw,140px) 0;position:relative}
.s--line{border-top:1px solid var(--hair)}

/* ---------- grillas ---------- */
.grid{display:grid;gap:1px;background:var(--hair);border:1px solid var(--hair);
  border-radius:var(--r);overflow:hidden}
.grid--3{grid-template-columns:repeat(3,1fr)}
@media(max-width:900px){.grid--3{grid-template-columns:1fr 1fr}
  .grid--3 > *:last-child{grid-column:1 / -1}}
@media(max-width:640px){.grid--3{grid-template-columns:1fr}
  .grid--3 > *:last-child{grid-column:auto}}
.cell{background:var(--negro);padding:clamp(26px,2.6vw,34px) clamp(22px,2.2vw,30px);
  transition:background .25s}
.cell:hover{background:var(--negro-2)}
.cell__n{font-family:var(--body);font-size:var(--label-size);font-weight:var(--label-weight);
  letter-spacing:var(--label-track);color:var(--morado);display:block;margin-bottom:16px;
  text-transform:uppercase}
.cell h3{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:24px;
  letter-spacing:0;margin:0 0 11px;line-height:1.05}
.cell p{margin:0;font-size:15px;color:var(--gris);line-height:1.65}

/* ============================================================
   FICHA QUE SE ARMA
   ============================================================ */
.arma{height:340vh;position:relative}
.arma__stick{position:sticky;top:0;height:100vh;height:100svh;display:grid;place-items:center;overflow:hidden}
.arma__in{display:grid;grid-template-columns:1fr minmax(280px,400px);gap:clamp(28px,5vw,60px);
  align-items:center;width:100%;max-width:var(--max);padding-inline:var(--gut);margin:0 auto}
.arma__copy h2{font-family:var(--display);font-weight:400;text-transform:uppercase;
  font-size:clamp(30px,4.6vw,60px);line-height:1.02;margin:0 0 18px;letter-spacing:0}
.arma__copy p{color:#B8C0D0;max-width:42ch;margin:0;font-size:clamp(15px,1.6vw,17px);line-height:1.6}
.steps-list{margin:24px 0 0;padding:0;display:grid;gap:9px;list-style:none}
.steps-list li{font-family:var(--body);font-size:12px;font-weight:400;letter-spacing:var(--label-track);
  text-transform:uppercase;color:var(--gris);transition:color .3s;display:flex;gap:10px;align-items:center}
.steps-list li::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--hair);
  flex:none;transition:background .3s,box-shadow .3s}
.steps-list li.on{color:var(--blanco)}
.steps-list li.on::before{background:var(--azul);box-shadow:0 0 12px var(--azul)}

.ficha{position:relative;width:100%;max-width:400px;aspect-ratio:4/5;justify-self:center;
  border:1px solid var(--hair);background:var(--negro-2);overflow:hidden;
  border-radius:1.5em;font-size:16px;text-align:left}
.ly{position:absolute;color:var(--blanco)}
/* ⚠ CAMBIAR por la URL de tu Biblioteca de medios */
.ly--foto{inset:0;background-image:url('./ficha-propiedad.webp');
  background-size:cover;background-position:center}
.ly--foto::after{content:'';position:absolute;inset:0;
  background:linear-gradient(transparent 28%,rgba(4,5,10,.5) 58%,rgba(4,5,10,.95))}
/* fila superior: el padding va en la escala de la TARJETA, no del texto */
.ly--top{position:absolute;top:0;left:0;right:0;display:flex;justify-content:space-between;
  align-items:flex-start;gap:.9em;padding:2.1em;pointer-events:none;z-index:2}
.ly--top .ly{position:static}
.ly--badge{background:var(--morado);color:#fff;font-size:.66em;letter-spacing:.13em;
  text-transform:uppercase;padding:.55em 1em;border-radius:999px;white-space:nowrap;
  box-shadow:0 4px 20px rgba(123,45,255,.45);flex:0 1 auto;min-width:0;
  overflow:hidden;text-overflow:ellipsis}
.ly--logo{display:flex;align-items:center;gap:.45em;font-family:var(--display);
  font-size:.88em;text-transform:uppercase;text-shadow:0 1px 10px rgba(4,5,10,.85);
  flex:0 1 auto;min-width:0;white-space:nowrap;overflow:hidden;margin-top:.15em}
.ly--logo i{width:.75em;height:.75em;border-radius:50%;flex:none;
  background:radial-gradient(circle at 32% 32%,var(--azul),var(--morado) 72%)}
.ly--logo span{overflow:hidden;text-overflow:ellipsis}
.ly--info{left:0;right:0;bottom:0;display:flex;flex-direction:column;gap:.4em;
  padding:2.1em;pointer-events:none}
.ly--info .ly{position:static}
.ly--precio{font-family:var(--display);font-size:2.35em;line-height:1;
  text-shadow:0 2px 18px rgba(4,5,10,.75)}
.ly--dir{font-size:.87em;color:#D8DEE9;line-height:1.35;text-shadow:0 1px 10px rgba(4,5,10,.85)}
.ly--datos{display:flex;gap:.45em;flex-wrap:wrap;margin-top:.35em}
.ly--datos b{font-weight:400;font-size:.66em;letter-spacing:.1em;
  border:1px solid rgba(255,255,255,.34);padding:.42em .75em;text-transform:uppercase;
  border-radius:999px;background:rgba(4,5,10,.35);backdrop-filter:blur(6px);white-space:nowrap}
.ly--marco{inset:.7em;border:1px solid rgba(0,102,255,.55);pointer-events:none;border-radius:.85em}

@media(max-width:1000px){.ficha{font-size:15px;max-width:340px}}
@media(max-width:900px){
  .arma{height:270vh}
  .arma__stick{padding:40px 0}
  .arma__in{grid-template-columns:1fr;gap:28px;text-align:center;justify-items:center}
  .arma__copy .eyebrow{justify-content:center}
  .arma__copy p{margin-inline:auto}
  .steps-list{justify-items:center}
  .steps-list li{justify-content:center}
  .ficha{font-size:14px;max-width:min(78vw,300px)}
}
@media(max-width:900px) and (max-height:820px){
  .arma__copy h2{font-size:clamp(23px,6.2vw,30px);margin-bottom:14px}
  .arma__copy p{font-size:14px;line-height:1.5}
  .steps-list{margin-top:16px;gap:5px}
  .steps-list li{font-size:10.5px;letter-spacing:.1em}
  .arma__in{gap:18px}
  .ficha{font-size:11.5px;max-width:min(66vw,235px)}
}
@media(max-width:560px){
  .arma{height:240vh}
  .ficha{font-size:13px;max-width:min(82vw,290px)}
}

/* ============================================================
   COMPARADOR ANTES / DESPUÉS
   ============================================================ */
.ad-grid{display:grid;grid-template-columns:420px 1fr;gap:clamp(36px,6vw,80px);align-items:center}
@media(max-width:960px){.ad-grid{grid-template-columns:1fr}}
.ad{position:relative;width:100%;max-width:420px;aspect-ratio:4/5;justify-self:center;
  border:1px solid var(--hair);overflow:hidden;--x:50%;background:var(--negro-2);
  touch-action:pan-y;border-radius:var(--r)}
/* ⚠ REEMPLAZAR por dos <img> del mismo encuadre */
.ad__cap{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ad__cap::after{content:'';position:absolute;inset:0;
  background:linear-gradient(155deg,#2a3550,#4a5570 45%,#6b6250)}
.ad__cap--antes::after{filter:brightness(.5) saturate(.45) contrast(.82);transform:scale(1.04) rotate(-1.2deg)}
.ad__cap--desp{clip-path:inset(0 0 0 var(--x))}
.ad__cap--desp::after{background:linear-gradient(155deg,#5b7ba8,#c9b48a 48%,#f0e2c4);
  filter:brightness(1.06) saturate(1.15) contrast(1.05)}
.ad__lbl{position:absolute;bottom:16px;z-index:4;font-family:var(--body);font-size:11px;
  letter-spacing:var(--label-track);text-transform:uppercase;padding:6px 12px;
  background:rgba(4,5,10,.8);border:1px solid var(--hair);border-radius:999px}
.ad__lbl--a{left:16px;color:var(--gris)}
.ad__lbl--d{right:16px;color:var(--azul);border-color:var(--azul)}
.ad__bar{position:absolute;top:0;bottom:0;left:var(--x);width:2px;background:var(--azul);
  z-index:5;pointer-events:none;box-shadow:0 0 18px rgba(0,102,255,.7)}
.ad__bar::after{content:'';position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:38px;height:38px;border-radius:50%;background:var(--azul);box-shadow:0 0 24px rgba(0,102,255,.5)}
.ad__rng{position:absolute;inset:0;z-index:6;width:100%;height:100%;opacity:0;cursor:ew-resize;margin:0}
.ad__hint{position:absolute;top:16px;left:50%;transform:translateX(-50%);z-index:4;
  font-family:var(--body);font-size:10px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--blanco);background:rgba(4,5,10,.8);padding:6px 12px;border:1px solid var(--hair);
  border-radius:999px;animation:hint 2.6s ease-in-out infinite;pointer-events:none}
@keyframes hint{0%,100%{opacity:.45}50%{opacity:1}}
.ad.tocado .ad__hint{display:none}

.sino{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--hair);
  border:1px solid var(--hair);margin-top:40px;border-radius:var(--r);overflow:hidden}
@media(max-width:700px){.sino{grid-template-columns:1fr}}
.sino__col{background:var(--negro);padding:30px 26px}
.sino__col h4{font-family:var(--body);font-size:12px;font-weight:400;
  letter-spacing:var(--label-track);text-transform:uppercase;margin:0 0 18px}
.sino__col--si h4{color:var(--azul)}
.sino__col--no h4{color:var(--morado)}
.sino__col ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.sino__col li{font-size:14.5px;color:#AEB6C6;padding-left:19px;position:relative;line-height:1.55}
.sino__col li::before{position:absolute;left:0;top:0}
.sino__col--si li::before{content:'+';color:var(--azul)}
.sino__col--no li::before{content:'–';color:var(--morado)}
.pie{font-family:var(--body);font-size:12px;letter-spacing:.09em;color:var(--gris);
  text-transform:uppercase;margin:20px 0 0;line-height:1.8}

/* ---------- feed ---------- */
.feed{display:grid;grid-template-columns:repeat(3,1fr);gap:4px;max-width:460px;width:100%;
  margin:0 auto;border:1px solid var(--hair);padding:4px;background:var(--negro-2);border-radius:14px}
.feed__c{position:relative;aspect-ratio:1;overflow:hidden;background:var(--negro)}
.feed__c img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
.feed__c::after{content:'';position:absolute;inset:0;
  background:linear-gradient(150deg,var(--azul),var(--morado) 60%)}
.feed__c.v2::after{background:linear-gradient(150deg,var(--negro-2),var(--azul) 70%)}
.feed__c.v3::after{background:linear-gradient(150deg,var(--morado),#2A0A6E 70%)}
.feed__c.v4::after{background:linear-gradient(150deg,#0044BB,var(--morado) 70%)}
.feed__t{position:absolute;top:7px;right:7px;z-index:2;font-family:var(--body);font-size:9px;
  letter-spacing:.12em;text-transform:uppercase;color:#fff;background:rgba(4,5,10,.7);
  padding:3px 7px;border-radius:999px}
.feed__hd{display:flex;align-items:center;gap:11px;max-width:460px;width:100%;margin:0 auto 12px;padding:0 4px}
.feed__hd i{width:38px;height:38px;border-radius:50%;flex:none;
  background:radial-gradient(circle at 32% 32%,var(--azul),var(--morado) 72%)}
.feed__hd b{font-size:14px;font-weight:500;display:block;line-height:1.3}
.feed__hd span{font-family:var(--body);font-size:10.5px;letter-spacing:.1em;color:var(--gris);text-transform:uppercase}
.reels{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:44px}
.reel-c{position:relative;aspect-ratio:9/16;overflow:hidden;border:1px solid var(--hair);
  background:var(--negro-2);border-radius:14px}
.reel-c video,.reel-c img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
.reel-c::after{content:'';position:absolute;inset:0;
  background:linear-gradient(165deg,var(--azul),var(--morado) 60%)}
.reel-c.r2::after{background:linear-gradient(165deg,var(--negro-2),var(--azul) 75%)}
.reel-c.r3::after{background:linear-gradient(165deg,var(--morado),#1A0A5E 75%)}
.reel-c__p{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:2;
  width:44px;height:44px;border:1.5px solid rgba(255,255,255,.8);border-radius:50%;
  display:grid;place-items:center}
.reel-c__p::after{content:'';border-left:12px solid rgba(255,255,255,.9);
  border-top:8px solid transparent;border-bottom:8px solid transparent;margin-left:3px}
.reel-c__l{position:absolute;bottom:10px;left:10px;z-index:2;font-family:var(--body);
  font-size:9.5px;letter-spacing:.12em;text-transform:uppercase;color:#fff}

/* ---------- 3 meses ---------- */
.comp{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,6vw,80px);align-items:center}
@media(max-width:900px){.comp{grid-template-columns:1fr}}
.linea{position:relative;padding-left:34px}
.linea::before{content:'';position:absolute;left:9px;top:8px;bottom:8px;width:1px;background:var(--hair)}
.mes{position:relative;padding:0 0 30px}
.mes:last-child{padding-bottom:0}
.mes::before{content:'';position:absolute;left:-30px;top:5px;width:11px;height:11px;border-radius:50%;
  background:var(--azul);border:1px solid var(--azul);box-shadow:0 0 14px var(--azul)}
.mes b{font-family:var(--body);font-size:12px;font-weight:400;letter-spacing:var(--label-track);
  text-transform:uppercase;color:var(--morado);display:block;margin-bottom:7px}
.mes h4{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:23px;
  margin:0 0 8px;line-height:1.05}
.mes p{margin:0;font-size:14.5px;color:var(--gris);line-height:1.6;max-width:44ch}
.comi{border:1px solid var(--morado);padding:32px 30px;background:rgba(123,45,255,.06);
  margin-top:44px;border-radius:var(--r)}
.comi__t{font-family:var(--body);font-size:12px;letter-spacing:var(--label-track);
  text-transform:uppercase;color:var(--morado);margin:0 0 20px}
.comi__row{display:flex;justify-content:space-between;align-items:baseline;gap:16px;
  padding:13px 0;border-bottom:1px solid var(--hair);flex-wrap:wrap}
.comi__row:last-of-type{border-bottom:0}
.comi__row span{font-size:15px;color:#C4CBD8}
.comi__row b{font-family:var(--display);font-size:29px;font-weight:400}
.comi__row.hi b{color:var(--azul)}
.comi__pie{font-family:var(--body);font-size:12px;letter-spacing:.08em;color:var(--gris);
  text-transform:uppercase;margin:20px 0 0;line-height:1.8}

/* ---------- planes ---------- */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
@media(max-width:1000px){.tiers{grid-template-columns:1fr;max-width:520px;margin:0 auto}}
.tier{border:1px solid var(--hair);padding:36px 30px;background:var(--negro);position:relative;
  display:flex;flex-direction:column;gap:18px;border-radius:var(--r)}
.tier--hot{border-color:var(--azul);background:linear-gradient(180deg,rgba(0,102,255,.08),transparent 55%)}
.tier--top{border-color:var(--morado);background:linear-gradient(180deg,rgba(123,45,255,.08),transparent 55%)}
.tier__tag{position:absolute;top:16px;right:16px;background:var(--azul);color:#fff;
  font-family:var(--body);font-size:11px;letter-spacing:.13em;text-transform:uppercase;
  padding:6px 13px;border-radius:999px}
.tier--top .tier__tag{background:var(--morado)}
.tier h3{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:33px;
  margin:0;line-height:1}
.tier__sub{font-family:var(--body);font-size:12px;letter-spacing:var(--label-track);
  text-transform:uppercase;color:var(--morado);margin:-12px 0 0}
.tier__price{font-family:var(--display);font-size:44px;line-height:1;margin:0}
.tier__meta{font-family:var(--body);font-size:11.5px;letter-spacing:.12em;color:var(--gris);
  text-transform:uppercase;margin:-10px 0 0;line-height:1.8}
.tier__setup{font-family:var(--body);font-size:11.5px;letter-spacing:.1em;color:var(--morado);
  text-transform:uppercase;margin:-8px 0 0;line-height:1.7}
.tier ul{list-style:none;margin:0;padding:0;display:grid;gap:10px;flex:1}
.tier li{font-size:14.5px;color:#AEB6C6;padding-left:20px;position:relative;line-height:1.5}
.tier li::before{content:'';position:absolute;left:0;top:9px;width:7px;height:7px;
  background:var(--azul);border-radius:50%}
.tier--top li::before{background:var(--morado)}
.tier li.hi{color:var(--blanco);font-weight:500}
.tier .btn{width:100%;justify-content:center}
.pieza{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--hair);
  border:1px solid var(--hair);margin-top:26px;border-radius:var(--r);overflow:hidden}
@media(max-width:760px){.pieza{grid-template-columns:1fr}}
.pieza__c{background:var(--negro);padding:26px 24px}
.pieza__c b{font-family:var(--body);font-size:12px;font-weight:400;letter-spacing:var(--label-track);
  text-transform:uppercase;color:var(--azul);display:block;margin-bottom:12px}
.pieza__c p{margin:0;font-size:14px;color:var(--gris);line-height:1.6}
.pieza__c em{color:var(--blanco);font-style:normal;font-weight:500}
.mod{border:1px dashed var(--hair);padding:26px 28px;margin-top:20px;display:flex;
  justify-content:space-between;gap:20px;align-items:center;flex-wrap:wrap;border-radius:var(--r)}
.mod div{flex:1;min-width:240px}
.mod b{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:22px;
  display:block;margin-bottom:6px}
.mod p{margin:0;font-size:14px;color:var(--gris);line-height:1.6}
.mod__p{font-family:var(--body);font-size:12.5px;letter-spacing:.09em;color:var(--azul);
  text-transform:uppercase;text-align:right;line-height:1.9;flex:none;margin:0}
.note{font-family:var(--body);font-size:11.5px;letter-spacing:.09em;color:var(--gris);
  text-transform:uppercase;margin-top:24px;text-align:center;line-height:1.9}

/* ---------- chat ---------- */
.chat-grid{display:grid;grid-template-columns:1fr 400px;gap:clamp(36px,6vw,80px);align-items:center}
@media(max-width:960px){.chat-grid{grid-template-columns:1fr}}
.chat{border:1px solid var(--hair);background:var(--negro-2);display:flex;flex-direction:column;
  height:480px;max-width:400px;width:100%;justify-self:center;border-radius:var(--r);overflow:hidden}
.chat__hd{display:flex;align-items:center;gap:11px;padding:14px 16px;
  border-bottom:1px solid var(--hair);background:var(--negro)}
.chat__av{width:32px;height:32px;border-radius:50%;flex:none;
  background:radial-gradient(circle at 32% 32%,var(--azul),var(--morado) 72%)}
.chat__hd b{font-size:14px;font-weight:500;display:block;line-height:1.3}
.chat__hd i{font-family:var(--body);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--azul);font-style:normal;display:flex;align-items:center;gap:6px}
.chat__hd i::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--azul)}
.chat__body{flex:1;overflow-y:auto;padding:18px 16px;display:flex;flex-direction:column;gap:10px}
.msg{max-width:80%;padding:11px 14px;font-size:14px;line-height:1.5;animation:pop .3s ease;border-radius:14px}
@keyframes pop{from{opacity:0;transform:translateY(8px)}}
.msg--bot{background:var(--negro);border:1px solid var(--hair);align-self:flex-start;border-bottom-left-radius:4px}
.msg--user{background:var(--azul);color:#fff;align-self:flex-end;font-weight:500;border-bottom-right-radius:4px}
.msg--typing{display:flex;gap:4px;align-items:center;padding:14px}
.msg--typing i{width:6px;height:6px;border-radius:50%;background:var(--gris);animation:blink 1.2s infinite}
.msg--typing i:nth-child(2){animation-delay:.2s}
.msg--typing i:nth-child(3){animation-delay:.4s}
@keyframes blink{0%,60%,100%{opacity:.25}30%{opacity:1}}
.chat__sug{display:flex;gap:7px;flex-wrap:wrap;padding:0 16px 12px}
.chat__sug button{font-family:var(--body);font-size:11px;letter-spacing:.05em;background:transparent;
  border:1px solid var(--hair);color:var(--gris);padding:7px 12px;cursor:pointer;
  transition:.2s;border-radius:999px}
.chat__sug button:hover{border-color:var(--azul);color:var(--azul)}
.chat__in{display:flex;border-top:1px solid var(--hair)}
.chat__in input{flex:1;background:transparent;border:0;color:var(--blanco);padding:15px 16px;
  font-family:var(--body);font-size:14px}
.chat__in input:focus{outline:none}
.chat__in button{background:var(--azul);border:0;color:#fff;padding:0 20px;cursor:pointer;
  font-family:var(--body);font-size:11.5px;letter-spacing:.13em;text-transform:uppercase}
.tag{display:inline-flex;align-items:center;gap:9px;border:1px solid var(--morado);
  font-family:var(--body);font-size:12px;letter-spacing:var(--label-track);text-transform:uppercase;
  color:var(--morado);padding:9px 15px;margin-bottom:22px;border-radius:999px}
.bullets{list-style:none;padding:0;margin:0 0 30px;display:grid;gap:12px}
.bullets li{font-size:16px;color:#C4CBD8;padding-left:22px;position:relative}
.bullets li::before{content:'';position:absolute;left:0;top:9px;width:8px;height:8px;
  background:var(--morado);border-radius:50%}

/* ---------- proceso ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--hair);
  border:1px solid var(--hair);border-radius:var(--r);overflow:hidden}
@media(max-width:900px){.steps{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.steps{grid-template-columns:1fr}}
.step{background:var(--negro);padding:32px 26px}
.step b{font-family:var(--display);font-size:50px;line-height:1;color:transparent;
  -webkit-text-stroke:1px var(--azul);display:block;margin-bottom:16px}
.step h4{font-family:var(--body);font-size:12.5px;letter-spacing:var(--label-track);
  text-transform:uppercase;margin:0 0 10px;color:var(--blanco)}
.step p{margin:0;font-size:14.5px;color:var(--gris)}

/* ---------- cierre ---------- */
.close{border-top:1px solid var(--hair);
  background:radial-gradient(ellipse 80% 60% at 50% 100%,rgba(0,102,255,.18),transparent 70%)}
.close__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,7vw,90px);align-items:start}
@media(max-width:900px){.close__grid{grid-template-columns:1fr}}
.slots{display:inline-flex;align-items:center;gap:10px;border:1px solid var(--morado);
  font-family:var(--body);font-size:12px;letter-spacing:var(--label-track);text-transform:uppercase;
  color:var(--morado);padding:9px 16px;margin-bottom:24px;border-radius:999px}
.slots i{width:7px;height:7px;border-radius:50%;background:var(--morado);animation:pulse 1.8s infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.2}}
.form{display:grid;gap:14px}
.field label{display:block;font-family:var(--body);font-size:11.5px;letter-spacing:var(--label-track);
  text-transform:uppercase;color:var(--gris);margin-bottom:7px}
.field input,.field select{width:100%;background:var(--negro-2);border:1px solid var(--hair);
  color:var(--blanco);padding:14px 16px;font-family:var(--body);font-size:15px;
  transition:border-color .2s;border-radius:12px}
.field input:focus,.field select:focus{border-color:var(--azul);outline:none}
.form__note{font-family:var(--body);font-size:11.5px;letter-spacing:.06em;color:var(--gris);
  margin:2px 0 0;line-height:1.7}
.form__ok{border:1px solid var(--azul);padding:22px;font-family:var(--body);font-size:14px;
  color:var(--azul);border-radius:var(--r)}

.ft{border-top:1px solid var(--hair);padding:48px 0 56px}
.ft__in{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;align-items:center}
.ft p{margin:0;font-family:var(--body);font-size:11.5px;letter-spacing:.1em;color:var(--gris);text-transform:uppercase}
.ft nav{display:flex;gap:20px}
.ft nav a{font-family:var(--body);font-size:11.5px;letter-spacing:var(--label-track);
  text-transform:uppercase;color:var(--gris);transition:color .2s}
.ft nav a:hover{color:var(--azul)}

.rv{opacity:0;transform:translateY(26px);
  transition:opacity .7s cubic-bezier(.2,.7,.3,1),transform .7s cubic-bezier(.2,.7,.3,1)}
.rv.in{opacity:1;transform:none}

@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .rv{opacity:1;transform:none}
  .orb-a,.orb-b{transform:none!important}
  .arma{height:auto}.arma__stick{position:static;height:auto;padding:60px 0}
  .ly{opacity:1!important;transform:none!important}
}
</style>
<style>
/* Tipografías forzadas para impedir que Elementor las sobrescriba */

.turn{font-family:'Typold',system-ui,-apple-system,sans-serif !important;font-style:italic !important;}
</style>

<style>
/* La sección mantiene su diseño; solo pasa por encima del hero. */
#problema{
  position:relative;
  z-index:30;
  margin-top:0;
  isolation:isolate;
  background-color:#0c0d1b;
}
#problema::before{
  content:'';
  position:absolute;
  left:0;right:0;top:-12vh;height:12vh;
  pointer-events:none;
  background:linear-gradient(to top,#0c0d1b 0%,rgba(12,13,27,.82) 38%,transparent 100%);
}
#problema .wrap{position:relative;z-index:2}
#problema,#problema *{font-family:'Typold',system-ui,-apple-system,sans-serif !important}
#problema h2.big{font-family:'Siroka',Impact,sans-serif !important}
#problema .grid{background:rgba(255,255,255,.16);border-color:rgba(255,255,255,.18)}
#problema .cell{background:transparent !important}
#problema .cell:hover{background:rgba(255,255,255,.035) !important}
.bnr-hero.bnr-hero--covered .bnr-hero__canvas,
.bnr-hero.bnr-hero--covered .bnr-hero__veil,
.bnr-hero.bnr-hero--covered .bnr-hero__in,
.bnr-hero.bnr-hero--covered .bnr-hero__cue,
.bnr-hero.bnr-hero--covered .bnr-hero__bar{visibility:hidden !important}
@media(prefers-reduced-motion:reduce){#problema{margin-top:0}#problema::before{display:none}}
</style>

<section class="s" id="problema">
  <div class="wrap">
    <div class="rv" style="max-width:900px">
      <p class="eyebrow">El problema</p>
      <h2 class="big">Publicar no es<br>el problema.<span class="turn">sostenerlo, sí</span></h2>
      <p class="lead">Arrancás la semana con toda la intención. El miércoles entró una operación, el jueves hubo tres visitas, y el feed quedó sin tocar dos semanas.</p>
    </div>
    <div class="grid grid--3 rv" style="margin-top:50px">
      <div class="cell"><span class="cell__n">Se corta</span><p>Publicás tres días seguidos y después desaparecés un mes. El algoritmo te deja de mostrar y arrancás de cero cada vez.</p></div>
      <div class="cell"><span class="cell__n">No se parece</span><p>Cada placa la arma un agente distinto en Canva. Ocho tipografías y ninguna que sea la de la inmobiliaria.</p></div>
      <div class="cell"><span class="cell__n">Nadie escribe</span><p>La pieza sale linda y el texto dice “Hermoso apartamento en Pocitos”. Eso no vende nada.</p></div>
    </div>
  </div>
</section>

<script>
(function(){
 var root=document.querySelector('#problema'); if(!root||root.dataset.binariaReveal)return; root.dataset.binariaReveal='1';
 var reduce=matchMedia('(prefers-reduced-motion: reduce)').matches, items=root.querySelectorAll('.rv');
 if('IntersectionObserver' in window&&!reduce){var io=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target)}})},{threshold:.12,rootMargin:'0px 0px -60px 0px'});items.forEach(function(el){io.observe(el)})}
 else{items.forEach(function(el){el.classList.add('in')})}
})();
</script>

<script>
(function(){
 var p=document.getElementById('problema');
 if(!p||p.dataset.binariaTransition)return;
 p.dataset.binariaTransition='1';
 var widget=p.closest('.elementor-widget-html');
 var container=widget&&widget.closest('.e-con, .elementor-section, .elementor-top-section');

 /* Elementor crea un contenedor externo por cada widget. El solapamiento
    debe aplicarse a ese contenedor, no solamente al section interno. */
 if(container){
   container.style.setProperty('position','relative','important');
   container.style.setProperty('z-index','30','important');
   container.style.setProperty('margin-top','-100vh','important');
   container.style.setProperty('overflow','visible','important');
   container.style.setProperty('background-color','#0c0d1b','important');
 }else if(widget){
   widget.style.setProperty('position','relative','important');
   widget.style.setProperty('z-index','30','important');
   widget.style.setProperty('margin-top','-100vh','important');
   widget.style.setProperty('overflow','visible','important');
 }else{
   p.style.marginTop='-100vh';
 }

 /* Cuando el 03 ya cubrió el viewport, ocultamos las capas sticky del 02.
    Al volver hacia arriba se restauran y se fuerza el redibujado del canvas. */
 var hero=document.getElementById('bnrHero'),covered=false,ticking=false;
 function paint(){
   ticking=false;if(!hero)return;
   var next=p.getBoundingClientRect().top<=0;
   if(next===covered)return;
   covered=next;
   hero.classList.toggle('bnr-hero--covered',covered);
   if(!covered){requestAnimationFrame(function(){window.dispatchEvent(new Event('resize'))})}
 }
 function request(){if(!ticking){ticking=true;requestAnimationFrame(paint)}}
 paint();
 addEventListener('scroll',request,{passive:true});
 addEventListener('resize',request);
})();
</script>/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Siroka';
	font-style: normal;
	font-weight: normal;
	font-display: auto;
	src: url('http://binariaestudio.com/wp-content/uploads/2026/08/SIROKA.woff') format('woff');
}
@font-face {
	font-family: 'Siroka';
	font-style: italic;
	font-weight: normal;
	font-display: auto;
	src: url('http://binariaestudio.com/wp-content/uploads/2026/08/SIROKA-SLANT.woff') format('woff');
}
/* End Custom Fonts CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Typold';
	font-style: normal;
	font-weight: normal;
	font-display: auto;
	src: url('http://binariaestudio.com/wp-content/uploads/2026/08/The-Northern-Block-Ltd-Typold-Regular.woff') format('woff');
}
@font-face {
	font-family: 'Typold';
	font-style: italic;
	font-weight: normal;
	font-display: auto;
	src: url('http://binariaestudio.com/wp-content/uploads/2026/08/The-Northern-Block-Ltd-Typold-Italic.woff') format('woff');
}
/* End Custom Fonts CSS */